PROJECT

TRESemmé Fluid Smooth

CLIENT

The Lift

PRODUCTION COMPANY

Radical Media

PRODUCTION SERVICES

Kanan Films / The Lift

AGENCY

Campbell Ewald

DIRECTOR

Agostina Gálvez

DESCRIPTION

Discover the secret to effortlessly smooth and silky hair with TRESemmé's latest innovation: Fluid Smooth Shampoo, captured in the idyllic setting of Isla Mujeres. Immerse yourself in an unparalleled beauty experience as we transport you to this Caribbean paradise with its crystal-clear waters and pristine white sandy beaches.

Our Location Scout team in Cancun meticulously selected the most breathtaking spots for this captivating campaign. We set sail early in the morning to photograph the vibrant sunrise, capturing the island's natural splendor in every frame. On the second day, we focused on underwater production, where our talent showcased their skills in a diving pool. With the dedicated support of our safety team, we ensured a safe and comfortable environment for everyone involved.

Experience the transformative power of TRESemmé's Fluid Smooth Shampoo from the comfort of your home. Join us on this journey to achieve smoother, shinier, and more manageable hair, inspired by the stunning beauty of Isla Mujeres and Cancun.

PROJECT LOCATIONS

Isla Mujeres and Cancun, Quintana Roo, Mexico