From the cinematic beauty of Ensenada’s cliffs to the arid deserts of Mexicali and the luxury backdrop of Los Cabos, Baja offers a unique blend of natural and cultural richness that makes it a hidden gem for international film, television, and commercial projects.
One of the main reasons producers are increasingly considering Baja is the stunning mix of landscapes. Mexican producer Israel “Simba” González, a seasoned expert on international productions all over Mexico, comments on Baja’s diversity: “The locations are incredible, with the contrast of desert meeting the Pacific or the Sea of Cortez.” This dramatic diversity allows production teams to create multiple visual worlds within a single region — a major asset for commercials, travel films, or scripted content requiring varied scenery.
At Kanan Films we have scoped and quoted multiple projects in Baja and have worked with local crews in places like Tijuana and Ensenada. We recommend the following top locations:
Additionally, the Baja Film Commission’s website includes a location database with over 200 curated spots, from colonial-era towns like Tecate to surreal salt flats in Guerrero Negro. Explore it here.
A local production company or fixer is essential for streamlining the process, ensuring compliance with regulations (like Baja Film Commission permits), and accessing hidden locations that aren’t widely advertised. They bring insider knowledge of regional crews, equipment rentals, and weather patterns, while also bridging language gaps and negotiating costs effectively. Most importantly, they help avoid costly delays by preempting challenges—whether it’s securing a remote desert filming site or coordinating with local authorities.
Baja California has a thriving creative ecosystem, with over 2,000 trained professionals, including bilingual crews familiar with international productions. The region also hosts film schools like CEART Tijuana and the Universidad Autónoma de Baja California, ensuring a pipeline of skilled talent.
“We totally recommend the region for international projects,” says Israel. “The production value of these locations is unbeatable.” For brands and agencies seeking cinematic backdrops without flying halfway across the globe, Baja is a competitive choice. The natural light, expansive spaces, and minimal post-production needs allow for visually stunning outputs straight from camera.
The BAFI streamlines permitting, offering a single point of contact for state and federal approvals. Permits for public spaces are typically processed within 3–5 business days, while private locations require negotiation with landowners.
Filming in Baja’s natural settings does come with challenges. Urban locations offer established infrastructure, while remote beaches or deserts require full-scale base camps. “In natural areas, we often have to build everything from scratch, from bathrooms to shaded green rooms,” explains Israel. Equipment is another key consideration: most heavy gear needs to be transported from Mexico City, though some minor equipment could be sourced locally.
Clients who’ve filmed in Baja often leave enchanted not just by the visuals, but by the local culture and food. According to Kanan Films, many international clients fall in love with the laid-back atmosphere, regional cuisine (think fish tacos and Valle de Guadalupe wines), and the warmth of Baja’s people — an added layer of authenticity and comfort during fast-paced productions.
If you’re planning a commercial, branded content, or narrative shoot and need desert beauty, ocean drama, or vineyard tranquility, Baja California is worth a closer look.
Mexico’s unparalleled diversity allows filmmakers to recreate almost any global setting within one country. Combined with its film-friendly infrastructure and competitive production costs, it’s no wonder Baja has become a go-to destination for filmmakers worldwide.
At Kanan Films, we’re here to guide you through every step of the production process, from scouting the perfect location to managing the logistics that make your project come to life. We believe in the art of making things happen —and we’re here to help make them a reality.
Ready to bring your next project to Mexico? Let’s talk!