This project thrived on the tight collaboration between creative vision and technical execution. From the first pre-production meetings, our team worked closely with the crew to align every detail— from sustainable set design to capturing the warmth between dogs and their owners. The cinematographer’s approach balanced naturalistic lighting with the industrial beauty of Pedigree’s wind-powered facility, ensuring the visuals felt as authentic as the brand’s mission.

For brands considering productions in Mexico City, we’d emphasize three lessons from this shoot:

First, sustainability isn’t just a theme—it’s a production practice (think reusable water stations and efficient transport scheduling). Second, local relationships matter—whether securing permits for unique industrial spaces or coordinating with animal handlers who understood  dogs in different environments. Finally, flexibility is key; when Mexico City’s weather or traffic shift, our pre-planned contingencies keep the shoots on track without compromising creative goals.